What Is a Logo Release Form and When Do You Need One?

Protect your production team from legal liability by having company representatives sign a logo release form.

In the video production industry, a “logo” in a logo release form refers to a graphic symbol or mark that can be used to identify a brand, business, product, or service. It is usually composed of words, images, and/or symbols that convey a particular idea or concept related to the company or organization.

Logos generally serve as a means of establishing a visual representation of the organization’s brand and can help customers recognize and remember the company amongst other competitors.

What Is a Logo Release Form?

A logo release form is a document that grants permission to use another brand’s logo on video content. This document is necessary to avoid copyright infringement and potential legal issues. Depending on where the content will be published, a logo release may be necessary even if the logo will only appear for a brief moment.

For example, TV networks often require logo releases especially if the logo will be prominently featured. Some networks are more lenient about this, but content creators should err on the side of caution and obtain a logo release form to avoid potential legal consequences. If the content will only be published on platforms like YouTube, the logo release form may not be necessary but it’s still advisable to attain a logo release just to be safe.

A logo release form is a type of material release, which is a document that grants permission to use another’s copyrighted work. Different types of material release forms are used interchangeably and can range from documents related to stock images, sound effects, and text all the way to logos. Aside from logo releases, video producers may require the use of many other material releases to lawfully use visual elements or audio clips in their videos.

When Do You Need a Logo Release Form?

A logo release form is necessary when a logo or any other copyright material is used in any type of video production. This release form is required to provide permission from the current copyright holder and guarantee that the logo or copyrighted material will be used correctly and credited properly.

Some examples of situations where this would be necessary include having a can of soda, a logo on a shirt, a car manufacturer’s logo, or any other potentially copyrighted content in the video production.

What Information Should Be Included in a Logo Release Form?

A logo release form should include the following information:

  • The name and address of the owner of the media
  • The name and address of the producer
  • The title and description of the production
  • The type of material media being used in the production (video, photos, audio, etc.)
  • The duration of the use of the material media
  • The compensation, if any, for the media owner
  • The rights granted to the producer
  • The signatures of the media owner and the producer

Where Can I Find a Logo Release Form Template?

There are numerous resources available online to help with creating a logo release form. There are document creation websites with plenty of free customizable templates and logos to help with the creation of customized logo release forms. Additionally, there are stock websites that offer many resources to help create the form or tailor an existing template.

Get the Best Release Management System in the Market

Protecting your business from any legal liability due to the improper use of logos can be a tricky process. Obtaining logo release forms for every situation can be an arduous task and time consuming as well. But ReleaseME by MEsuite provides a smart and efficient solution to this dilemma.

Through ReleaseME‘s innovative release management system, you can set up customized logo release forms in a matter of minutes. Plus, owners can get the form quickly and easily with the QR code scanning feature or receive the form by email. Track each form in real-time so you never miss out on any updates. With ReleaseME, protecting your business is never a hassle.

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