In video production, rights and clearances are crucial to ensure proper permissions for all video elements. Television production is typically associated with it. However, it is also becoming increasingly important for other types of content, such as branded entertainment, podcasts, and user-generated content.
What Is the Rights and Clearances Process?
Rights and clearances involve obtaining permission from individuals appearing in the production. This includes owners of filming locations, intellectual property owners of materials used, and copyright holders of materials used.
This process can be complex and time-consuming as it impacts every part of a production.
It involves:
- Planning for it in pre-production.
- Securing them during production.
- Tracking and documenting that you have secured all releases in post-production.
Why Are Rights and Clearances Important?
The rights and clearances process is crucial for several reasons, with three key ones being:
- If the video project lacks legal protection, it can face a shutdown. The producer or content creator may lose clients and jeopardize their entire business.
- It saves time and money and increases peace of mind, allowing for smooth production.
- It allows for the expansion of projects and collaboration.
What Is DeliverME?
DeliverME is a cloud-based platform that helps video producers to manage their rights and clearances needs. DeliverME uses AI to automate many of the tasks involved in rights and clearances. It includes identifying copyrighted material, researching copyright status, and obtaining permission from copyright holders.
Why is DeliverME the leader?
DeliverME is the leader in the rights and clearances market for many reasons.
- DeliverME is the only platform using AI to automate the rights and clearances process. It helps video producers save time and money while ensuring their videos comply with all relevant laws and regulations.
- DeliverME has a team of experienced professionals who are experts in the rights and clearances process. They are ready to assist producers with any questions or concerns.
- DeliverME offers a variety of features that make it easy for video producers to manage their rights and clearances needs. These features include:
- A central collection of all of the documents related to a video’s rights and clearances
- The ability to track the status of all rights and clearances requests
- The ability to generate reports on rights and clearances
Let DeliverME Take Away the Stress
If you are a video producer looking to streamline the rights and clearances process, DeliverME is the right solution. DeliverME can help you save time and money while ensuring that your videos comply with all applicable laws and regulations.
The MEsuite also offers ReleaseME, a free release management system that speeds up the signing process in video production. ReleaseME offers many innovative features, including accessing digital release forms through a QR code and tracking the signing process in real time.
Contact MEsuite today to get started with the best rights and clearances tools in the market!
